Is Digital Marketing the way to go for Start-Ups?

From 1990, when the term Digital Marketing was invented and used for the first time, till today; it has undergone a paradigm shift to become the buzzword in marketing.  Any business today, traditional or contemporary cannot ignore digital marketing alongside traditional marketing practices. The same applies to Start-Ups which nowadays are on the wish-list of […]

How SaaS Marketing has Changed Post COVID-19

The COVID-19 pandemic has shaken the business world to its very core, and although its impact is tough to measure, estimates from the Federal Reserve show that roughly 200,000 U.S. businesses closed their doors in 2020, up from the 600,000 establishments that normally close each year. As SaaS marketers attempt to pick up the pieces, […]

How To Change Domain Names While Keeping Your Google Ranking

If you’re revamping your business, then you’ll need to change domain names.  The problem is, your current website would’ve built up hundreds if not thousands of high-quality backlinks.   Google will notice these links, whether it’s in blog posts or directories, and by changing your domain name, you don’t want to lose all that goodness you […]

How To Deal With Unnatural Links And Google Manual Actions

Google manual actions can lower your SEO score overnight. If Google is suspicious of your website, they’ll take manual action. This is when a member of Google’s support team delists your website from search results. If you’re running a business that relies on organic traffic to generate sales, then it’ll affect your livelihood. Manual action […]